At the inaugural Media BAI 2024, held on November 5 at Whitespace Makati,
, held on November 5 at Whitespace Makati, the spotlight was on the transformative power of hyperlocal storytelling in the Visayas and Mindanao regions. The event was a collaborative effort between Cebu-based digital transformation agency, , the marketing arm of one of the Philippines’ largest radio broadcast companies, The RMN Networks. Together, they demonstrated how brands can craft impactful campaigns tailored to VisMin audiences.
Eric Canoy, president and chairman of RMN Networks, opened the event with reflections on RMN’s legacy: “RMN is a hyperlocal story itself. From our beginnings in Cagayan de Oro, we’ve grown to 64 stations, each deeply connected to its local audience through language, culture, and community engagement.”“Our mission is to highlight the best of VisMin and educate brands on the distinct Bisaya market. Media BAI was born from this shared vision with RMN.”“The essence of hyperlocal storytelling lies in understanding who you’re speaking to.
The discussions were expertly moderated by industry veteran and hyperlocal marketing advocate Rudy Villar, alongside co-moderators Kat Alibio , Gel Directo , and PJ Yu .Performances by local artists, such as DJ Mia from Dipolog and Empress Tribe Manila, added a festive flair. The event underscored the importance of cultural authenticity in marketing while fostering deeper understanding between brands and VisMin communities.The success of Media BAI sets the stage for future initiatives.
“With our 360x media planning tool, we guide brands not just how to navigate the VisMin audience, but how to bring into play the art of hyperlocal storytelling in VisMin,”
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
QCinema announces participants selected for the 2024 QCinema Critics Lab 2024For its 12th year, QCinema International Film Festival (QCIFF) is opening its doors for the second time to six emerging and established critics from all over the Philippines to participate in the QCinema Critics Lab.
Read more »
2024 US Elections: Trump at 105 electoral votes, Harris at 27—mediaWashington, United States—Democratic Vice President Kamala Harris and Republican former president Donald Trump are battling it out for the White
Read more »
2024 US Elections: Trump leads Harris, 211-153, in early electoral votes—mediaWashington, United States—Democratic Vice President Kamala Harris and Republican former president Donald Trump are battling it out for the White House,
Read more »
Viu Original 'Secret Ingredient' wins two Dolphins at Cannes Corporate Media & TV Awards 2024Alongside two national accolades at the Asian Academy Creative Awards 2024 PCCW (SEHK:0008) – PHILIPPINES/INDONESIA– Viu Original Secret Ingredient, a production bringing together characters from Indonesia, the Philippines and South Korea, has received a Silver Dolphin trophy for Branded Content Videos and Black Dolphin trophy for Best...
Read more »
Heart Evangelista talks social media in Vogue Threads Manila 2024Latest Philippine news from GMA News and 24 Oras. News, weather updates and livestreaming on Philippine politics, regions, showbiz, lifestyle, science and tech.
Read more »
2024 US Elections: Trump leads Harris, 227-172, in unofficial results—mediaWashington, United States—Democratic Vice President Kamala Harris and Republican former president Donald Trump are battling it out for the White
Read more »