THE 'ber' months have arrived, and the Philippines is buzzing with holiday spirit. Shoppers are finding their feeds filled with gift ideas and festive finds, presenting brands with a unique opportunity to connect with consumers eager to celebrate.
THE 'ber' months have arrived, and the Philippines is buzzing with holiday spirit. Shoppers are finding their feeds filled with gift ideas and festive finds, presenting brands with a unique opportunity to connect with consumers eager to celebrate.Crafting memorable holiday campaigns requires more than just eye-catching visuals; it's about meeting consumers where they are most engaged — through social commerce, contextual relevance and placements that inspire lasting trust.
IAS research shows the impact of these tailored interactions: in-context ads are four times more likely to lead to unaided brand recall, boost purchase intent by 14 percent, and increase brand favorability by 5 percent — proof that ads placed in relevant content can leave a lasting impression.Utilizing contextual segments like 'Gift Ideas' or 'Festive Recipes' allows brands to seamlessly integrate into seasonal shopping moments, making each interaction more meaningful.
Brand Visibility For Pinoy Christmas Shoppers
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