Defining the News
The MassKara Festival is one of the many things that define Bacolod City’s rich heritage and culture and where the city gets its moniker, “The City of Smiles.”
In hopes of uplifting public morale, the late Mayor Jose Montalvo united the public with a “festival of smiles.” It symbolized how they masked their grief during tragic times, which is why the Negrenses donned masks with permanent smiles painted on them. Eventually, the festival became one of the Philippines’ most significant annual tourist attractions, emphasizing Bacolod City’s tourism, hospitality, culinary, crafts, and services sectors, among other industries.
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