Maserati unveils the MC20, saying the supercar's launch signals 'the start of a new era.'
Sports car maker Maserati is firing up a major push to revive the iconic Italian brand's flagging fortunes, this week unveiling a new supercar and new electric models aimed at pleasing millennials.
The crown jewel for the Modena-based manufacturer is its new supercar, the MC20 – a sleek two-seater featuring doors that swivel upwards, an ultra-modern interior cockpit, and a design styled on features that made the Trident-badged Maserati world-famous in the past. "We're going back to the racetrack, where it all began for us," Maserati boss Davide Grasso said on Wednesday evening, September 9, as Maserati unveiled the MC20 to a music and special light effects spectacular.
"All our models will be offered in an electric version," with the GranTurismo starting in 2022, Grasso said.
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