Manila, Philippines — Mars Incorporated, a global leader in pet care products and services, confectionery, snacking, and food, and the maker of some of
— Mars Incorporated, a global leader in pet care products and services, confectionery, snacking, and food, and the maker of some of the world’s most-loved brands, unveils significant findings from its pet parent study, showcasing the biggest trends influencing today’s pet owners across 20 countries, including PhilippinesThe 2024 study, conducted among over 20,000 pet parents, highlights the significant impact pets have on lives and explores the latest trends in pet ownership.
First-time pet ownership is common among Gen Z Filipinos , while millennials tend to plan pet parenthood more thoroughly.Only 4% of pets, for both puppies and kittens, were adopted from shelters. This emphasizes the need to raise awareness and support for shelter adoptions.Animal Kingdom Foundation The initiative aims to promote shelter pet adoption and encourage pet owners to act responsibly. The portal helps match potential pet owners with shelter dogs and cats through an easy-to-use pet directory.
The company will participate in Mars’ first ever Global Adoption Weekend on Saturday, October 19, 2024 as part of Shopwise’s Pet Fair at Ayala Malls Circuit Makati. The event aims to highlight responsible pet ownership and the importance of supporting pet shelters and adoptive pet parents. Activities will include a pet adoption drive in collaboration with Animal Kingdom Foundation, free vet consultation as well as a photo booth to encourage pet parents to capture moments with their pets and share their photos and stories of pet compatibility on social media using #MarsPetAdoption, #MarsPetAdoptionSEA, and #CommitToCompatibilitySEA.
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