The marketing success of President Marcos during the election campaign in 2022 has an influence on marketing strategies today. Know more:
The marketing success of President Marcos during the election campaign in 2022 has an influence on marketing strategies today.IN the past 18 months we have seen a major increase in ad spending by using influencer marketing. Companies are increasingly using influencer marketing agencies. The shift suggests that influencer marketing has become essential to brands—and might even overtake traditional marketing.
Until recently, companies would hire general marketing agencies, and those agencies would hire influencer marketing agencies for individual projects. Now, however, brands are offering influencer marketing firms their own long-term contracts on an annual basis. Some expect this trend to continue for a long time, with influencer marketing firms gaining more power in the marketing world. Others see this as merely a stage in a constant cycle of change, citing how brand ambassadors’ long-term relationships gave way to short-term creator/influencer relationships before the current long-term contract era.
Another revolution happens suddenly and unexpectedly. Artificial Intelligence software has taken over the monotonous and manual activities from humans—and finally the jobs of the so-called knowledge workers. Programs like ChatGPT may not yet be able to completely take over countless tasks from knowledge workers, but they can at least imitate them in a deceptively similar way. ChatGPT debuted in November last year and gained wide popularity among millions of users.
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