President Bongbong Marcos has ordered the adoption of the new governance brand 'Bagong Pilipinas,' which is reminiscent of the 'Bagong Lipunan' campaign of his late father, former president Ferdinand E. Marcos. Read more:
President Ferdinand Marcos Jr. has ordered the adoption of the new governance brand"Bagong Pilipinas" .,"all national government agencies and instrumentalities, including government-owned or -controlled corporations , and state universities and colleges , shall be guided by the principles, strategies and objectives of the Bagong Pilipinas brand of governance and leadership in planning their programs, activities and projects.
The new governance brand is characterized by a"principled, accountable and dependable government reinforced by unified institutions of society, whose common objective is to realize the goals and aspirations of every Filipino," according to the document. Marcos also ordered that the campaign logo must be on the letterheads, websites, official social media accounts, and other documents and instruments pertaining to flagship programs of the government.
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