McDonald’s Philippines, led by owner George Yang, is winning over Gen Z with its latest campaign, “Mah coffee, McCafé,” which highlights affordability without compromising quality.
McDonald’s Philippines, led by owner George Yang, is winning over Gen Z with its latest campaign, “Mah coffee, McCafé,” which highlights affordability without compromising quality.
"We’re empowering the teens to take ownership of their coffee choices and what better way to do this by making available coffee choices that are bold and rich in flavor, yet friendly on their pockets! With the quality of coffee McCafé offers at an affordable price, they'll undoubtedly say, ‘McCafe is Mah Coffee!’” said Ada Lazaro, Vice President and Chief Marketing Officer of McDonald’s Philippines.
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