Magnolia marks 100 years with stronger push to support communities

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Magnolia marks 100 years with stronger push to support communities
Marks100Years
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MAGNOLIA, the iconic Filipino brand known for its dairy and chicken products, celebrated its 100th anniversary on Aug. 4, reaffirming its commitment to offering quality products while supporting small businesses, retailers, and local producers.

Founded in 1925 and acquired by San Miguel Brewery, Magnolia began as a small ice cream operation in Manila. Over the past century, it has grown into a leading brand, offering a wide range of dairy, chicken, spreads, and ready-to-cook products.San Miguel Corp. Chairman and CEO Ramon Ang said Magnolia ’s future will focus not only on innovation but also on helping the people and businesses behind the brand — from farmers and truck drivers to sari-sari owners and carinderia operators.

The brand, which introduced many industry firsts in the Philippines — including the use of refrigerated trucks, Magnolia Chocolait in glass bottles, and chicken stations selling fresh chicken in supermarkets — now offers ice cream, butter, mayonnaise, ready-to-cook meals, and more.It sources a majority of its raw materials from local suppliers and works with thousands of small-scale retailers nationwide.

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Marks 100 Years With Stronger Push To Support Communities

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