A popular luxury Australian women's fashion brand has collapsed into liquidation after attempts to tackle debt failed. 9News
Alice McCall has operated for over a decade with boutiques in Melbourne, Sydney and Brisbane and online retailers, including The Iconic.
"Our team is committed to ensuring that the liquidation process is conducted in a professional and transparent manner, and that all parties are kept informed of developments as they arise."It is unclear how many creditors are owed by the brand. She released a statement this afternoon and thanked all the people who have worn and supported the brand."Taking a moment to reminisce, the thing that stays with me is when someone shares their experience in wearing an Alice piece, and how much the memory means to them.
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