MSOpinion ‘Love the Philippines’: Feat or fiasco? Clear and effective communication is essential for any organization, but it is especially important for tourism agencies
Clear and effective communication is essential for any organization, but it is especially important for tourism agencies
First, in addition to the criticisms of the slogan itself, the DOT also came under fire because footage of foreign tourist spots was used in the promotional video for the “Love the Philippines” campaign.The advertising agency responded to the criticism by saying the video was a “mood video” meant for internal use only and that it would be taken down.
This is also why all organizations that have a communication initiative need to put editors and communication managers in place to check the work of implementors. This means their in-house and outsourced creative teams need to be able to write and speak in a clear, concise, and engaging way. This is something so basic and commonsensical that it is annoying to see a large and well-funded agency such as DOT make this rookie mistake. Again, don’t blame the third party.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
PR experts weigh in: Can ‘Love the Philippines’ still succeed?A veteran PR expert says the DOT's biggest mistake is cutting ties with DDB Philippines, adding that it solidifies the department's reputation of throwing companies it worked with under the bus.
Read more »
Lawmakers call ‘Love the Philippines’ video lazy, shoddy workLawmakers on Monday decried the use of non-original footage in the new Department of Tourism (DOT) promotional video for the Philippines, saying such lazy work was detrimental to the country.
Read more »
Love Ko All: McDonald’s Philippines colors its iconic arches at its McKinley West storeMcDonald's Philippines unveils its Rainbow Arches at McKinley West branch as part of the celebration of diversity and inclusivity. Read the article below to learn more.
Read more »
DOT fires ad firm over ‘Love the Philippines’ stock footage scandalMANILA, Philippines — The Department of Tourism (DOT) on Monday announced that it had terminated its contract with DDB Philippines, the department’s partner advertising firm that used stock footage from other... CDNDigital
Read more »
Senators disappointed over ‘Love the Philippines’ foreign stock video fiascoMANILA, Philippines — Senators on Monday vented out their frustration over the controversial use of foreign stock footage in the Department of Tourism’s (DOT) video for the launch of its new P49-million “Love... CDNDigital
Read more »
‘Love Philippines’ fiasco meant to sabotage tourism chief, Cebu officials sayThe “Love the Philippines” fiasco is a form of “sabotage” and “demolition job” against Department of Tourism (DOT) Secretary Christina Frasco, a group of Cebu public officials said in a manifesto released Monday. READ MORE:
Read more »