Local skincare brand expands operations with new headquarters in Quezon City

Defining the News

From left: Dermorepubliq’s Senior Manager for Learning & Development Department Sandra Barlao, Chief Operations Officer Abimelex Veleña, President and Founder Keith Sta. Barbara, Chief Scientific Officer Reymart Sangalang, and Chief Finance Officer Anton NarraFilipino skincare brand Dermorepubliq has rapidly become popular due to its minimalist approach to skincare and its focus on addressing the specific needs of Filipino skin.

“It’s literal blood and sweat, to be honest. Because, since we were a pandemic baby, when the pandemic happened, we all got stuck at home. And that took its toll on me, with my overtime, deadlines, and being cooped up at home. So I broke out a lot,” Sta. Barbara told Manila Standard Lifestyle. “I think one of our advantages is that we got in early. When they launched their TikTok Seller platform, it was only about two weeks old. We got in right away. And for the videos, it’s not even our videos that went viral; it’s the videos of other people using it,” added Sta. Barbara.

The skincare brand shared its journey during a meeting with the press at its recently opened headquarters

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