MANILA, Philippines – Having cleft conditions may impact both the physical and mental well-being of children with cleft and even their families. Especially among lower-income households, operations to treat cleft conditions are perceived to be expensive thus preventing them from seeking treatment.
L-R: Anne Clutz with her kids, Mother of children with cleft care; Ken Tort, RSLP Head, Speech Language Pathology Unit of Operation Smile Philippines; Alde Po, Kenvue Philippines’ Franchise Head for Oral and Self-Care; Emiliano Romano, Executive Director of Operation Smile Philippines; Miggy Gamboa, Listerine Philippines Marketing Manager; Sharon Decapia, SAVP for Marketing, PR, and Sustainability of Watsons; Mikee Reyes, Listerine...
Hosted by none other than Mikee Reyes, Listerine brand ambassador, the event aims to raise awareness about cleft lip and palate, and more importantly, to educate cleft patients and their families on the importance of good oral hygiene. Together with Operation Smile Philippines and Watsons, the goal of the campaign is to increase support needed for the program through volunteers, referrals, and donations.
“In the Philippines, there is an estimated 200,000 backlog of children with cleft lip and palate and many live in remote or rural communities. That’s why we urge the public to refer any patient to Operation Smile Philippines because I believe that each of us can make a difference by helping to transform a life of a child, one smile at the time!’ said Operation Smile Philippines’ executive director Emiliano Romano.
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