Cheerful, wholesome, and a flat-out vibe, NewJeans does not disappoint in this latest comeback, remaining the breath of fresh air that they are, all while making us wonder how a group this young has been so good thus far.
Up and coming k-pop sensation NewJeans just released their new cinematic music video for ‘OMG’ from their latest album single titled of the same name. Minji, Hanni, Danielle, Haerin, and Hyein return, this time from the psych ward to deliver us a whimsical performance that accompanies the fresh and playful sound that they’re known for.
With a run time of more than six minutes, the ‘OMG’ music video starts with a doctor in a psych ward asking his patients to share their stories with him. However, soon enough Hanni’s character would share that she felt like she was an iPhone, excuse me, I mean Siri. Shown next was this visualization of her running in between an iPhone’s icons, and personifying the actions made by a phone as if they were done by her.
What’s driving fans crazy however is how various shots shown in the video tease a connection between this, and their previous music video for ‘Ditto’, a track also included in their latest release—talk about the start of a NewJeans cinematic universe.As seen in every track NewJeans has released thus far, they are unapologetically youthful. This is especially true since one of their members, Hyein, is literally 14 years old—they’re not acting young, they just are.
Starting from their hit debut songs ‘Attention’, and ‘Hype Boy’, they’ve established their own unique sound which they have further developed into this latest release. ‘OMG’ is laidback and stripped down, yet as energetic as they come. Minimal instrumentalization is used for the song, simple and straightforward. Light, muted, and punchy synths supplement the powerful drums playing throughout the track.
As for its lyrics, ‘OMG’ talks about having a massive crush on someone, to the point of sweet madness—see, wholesome, youthful, and so high-school.I hear his voice through all the noiseIt’s okay to be alone ’cause I love someone
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