The list is based on a worldwide survey of 48,000 banking customers in 32 countries evaluated in categories such as digital services, customer services, financial advice.
to upgrade its digital infrastructure, cybersecurity, and product capabilities. Meanwhile, fintech firm and digital bank Maya has kept its footprint completely online, just like CIMB.
According to Forbes, the biggest banks weren’t necessarily the best, which explained how the country’s two largest banks – BDO and Landbank – slipped to the middle of the rankings. “Online banks are at the top in many countries, reflecting the pandemic’s impact on customers’ digital comfort,” Forbes said. “[O]ver the past two years, banks rapidly adopted new digital technology that made customers’ experiences more robust, swift and personal – all necessary to appeal to Millennial and Gen Z customers.”
To determine the world’s best banks, Forbes tapped market research firm Statista to conduct an online survey of 48,000 customers from 32 countries. Participants scored the banks based on:Customer ratings on trust, terms and conditions, digital services, customer services, and financial advice To be considered for the list, banks had to offer checkings or savings accounts, and be rated by at least 250 customers.
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