Defining the News
July 29, 2024, 6:15 amIn an industry that once lacked diversity and inclusivity, Issy Cosmetics and Klued are making positive changes. These LGBT-owned brands are using TikTok Shop to reach more people and promote a broader idea of beauty.
Issy Cosmetics provides a variety of shades for different Filipino skin tones and promotes products for all genders. Their goal is to ensure everyone feels represented and celebrated. Issy Cosmetics joined TikTok Shop in 2022 and saw its potential early on. Sales director Allyson Jewel Andrade said, “We saw great opportunities with TikTok Shop, even when it was new.” This decision led to an 800 percent growth for Issy Cosmetics from 2022 to 2023.
Klued also benefits from live selling, using features like LIVE coupons and free shipping. Marketing assistant Jessa Mae Alvarez said, “TikTok Shop offers many helpful tools for live sellers.”
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