He designed some of the most iconic Benzes
If you’re a Mercedes-Benz enthusiast, you most definitely know the name Bruno Sacco . If not, let’s just say his legacy at Mercedes-Benz was truly something else.
With that, we take a look back at his early beginnings, the cars he penned, and the icons he created.For its intended market, the P10.7-million Lexus LM is worth every pesoBruno Sacco was born in Udine, Italy on November 12, 1933. In his youth, his father was drafted into the Italian army in 1940, became a prisoner of way and held captive in India until the war’s end. During that period, his mother brought him to the maternal side of the family just across the Austrian border.
He was promoted to head the Body and Dimensional design in 1970. Under the tutelage of Friedrich Geiger, Mercedes-Benz’s design chief from 1950 to 1973, Sacco honed his craft. He was in good hands, too, as Geiger was responsible for the 300SL ‘Gullwing.’ Sacco later succeeded his boss in 1975 to become the brand’s head of design. From there, he was tasked to give Mercedes-Benz models a more modern look.Sacco had a tall order ahead of him.
The result was the W124 E-Class, and it still remains one of the most recognizable models in Mercedes-Benz's history. Over 2.5 million were made with a variety of body styles offered, from sedan and wagon to coupe and convertible.Sacco had one final act for the ‘80s, and that was totally overhauling the SL. Perhaps the challenge in redesigning this model was the fact that it was a roadster.
His final design for the brand would be the fifth-generation SL or the R230. After that, Sacco finished his tenure as Mercedes-Benz design chief in 1999, a position he held for a staggering 24 years. His retirement also wrapped up a 41-year career of designing cars for the company.Time and again, Sacco has pointed out that one of his favorite designs is the 190 . It wasn’t because of the look of the car per se, but rather, its significance to Mercedes-Benz.
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