E-COMMERCE platform Lazada recorded higher sales for beauty items, electronics, and activewear during its recent “11.11” sale ahead of the holiday season.
In a statement on Thursday, it said beauty products sold during the sale event increased, with makeup orders up seven times, while fragrance purchases increased six times compared to normal days.
Lazada also disclosed that electronics sales surged 230 times compared to normal days. The top devices were virtual reality accessories, smart switches, and watches, adding that orders doubled year over year. In a separate statement, logistics engine Locad said that it posted six times more items sold, 2.5 times bigger average basket size, and four times higher spending per order in this year’s 11.11 sale versus last year.
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