Laurenti Dyogi: At ABS-CBN, just like Cardo of ‘Ang Probinsyano,’ we remain undaunted

We experienced double jeopardy — the outbreak of COVID-19, and the powers-that-be shut down our network. All this was very painful, but just like Cardo of “Ang Probinsyano,” we remain undaunted. TheNextPage2022 PhilSTAR36

. If we were still 100% in broadcast, we would not have had the time and energy to get into other platforms.So, with necessity came innovation. We managed to repurpose our assets, create short-form content, and update ourselves with the rapid changes in social media.

The way the public views media is changing, so the industry also needs to change how it creates and distributes content. With the goal of reaching a larger audience, we began collaborating with other broadcasters such as A2Z, TV5, and GMA-7. We also had to tighten our belts. Financially, our income was not the same as before. There was no choice but to cut down on manpower since we were producing fewer shows. We had to let go of people to survive. There were also people who chose to leave at a critical time, but we couldn’t take things personally. As a result, the organization became smaller. But there has been a good side: New faces came in — we have become younger and fresher.

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