When Blackpink’s Lisa shared an Instagram story in April featuring a large Labubu plush toy and another showing a Labubu charm on her bag, Labubu quickly
created a buzz across social media. As a result, Labubu became especially popular among K-pop enthusiasts and designer toy collectors.
With Labubu mania in full swing, the online marketplace Carousell has seen a significant increase in searches for Labubu items, rising over 24 times from July to October. Listings for these collectibles have also surged, and Carousell launched a campaign to help fans track down rare items, with prizes like the “Dada” Labubu from the “Have A Seat” series up for grabs.
Fans can pose with a life-sized Hirono Mime Devilry statue and explore characters like Labubu, Molly, and Hirono in new ways.
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