The province's Green Tourism Enterprises Program also wins the Best Practices on Sustainable Tourism award
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ILOCOS NORTE, Philippines – La Union’s flagship tourism event has been inducted into the Hall of Fame at the just-concluded Association of Tourism Officers of the Philippines Pearl Awards. First launched in 2016, LUSB was initially aimed at promoting La Union as the “surfing capital” of the country. Over time, it has evolved into a major tourism event, drawing at least 15,000 attendees every October and solidifying La Union’s reputation as a topLa Union Governor Raphaelle Veronica Ortega-David credited the success to the “tireless efforts” of the community, united by a “shared vision for our beloved province.”and supportive community.
The region‘s tourism industry has been a strong driver of its economy, providing employment to thousands across various sectors, including hotels, restaurants, micro, small, and medium enterprises , and the creative sector. In 2023, the region welcomed at least 1.8 million overnight visitors, according to data from the Department of Tourism .
Ilocos Region Lgus In The Philippines Philippine Tourism Surfing Luzon Editors' Pick Philippine News
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