Dermorepubliq founder Keith Sta. Barbara understands that in order for a brand to stand in today's busy world of social media, one has to be unique.
Dermorepubliq founder Keith Sta. Barbara understands that in order for a brand to stand in today's busy world of social media, one has to be unique.This is the reason why during the height of two very public celebrity breakups, Keith and his team created a viral campaign featuring a billboard along C5 Southbound in Libis Quezon City with the statement, 'Wag na tayo mag-break, please .' signed with the initial D.
However, with the emergence of social media platforms such as TikTok, marketing has experienced a paradigm shift. These platforms have democratized marketing, allowing our brand to connect directly with our target audience in real-time. As a local brand, I and my team have embraced this change by shifting towards more interactive and engaging marketing strategies.
Sta. Barbara On Virality And Creating Meaningful Marketing Campaigns
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