Thanks to quirks of South Korean election law and history, almost every candidate on the campaign trail has a theme song, a dance routine, and politically-tweaked lyrics to make their message hit home.
In this photo taken on April 2, 2024, Democratic Party campaign choreographer Kim Mi-ran dances with her team during a rally for lawmaker Nam In-soon , running for her fourth term in office in Seoul's outer Songpa district, ahead of the upcoming parliamentary elections. SEOUL, South Korea —
"I can convey my message and policy promises through the campaign songs," she said, adding that the tunes were carefully selected, and the lyrics thoughtfully re-worked, to help her engage with constituents. "The party headquarters gave us some guidelines, but the candidate's staff have a lot of decision-making power," over song selection and dance routines, said Kim, who is not a full-time dancer but works as a civil activist outside election time.
But under South Korean election law, all candidates are allowed to hold campaign events in the constituency's streets during a set two-week period before the vote, on the condition they don't violate a 127-decibel noise limit -- a level similar to a rock concert. South Korea's commitment to vibrant, noisy political campaigning has its roots in the country's emergence from military rule into a democracy in the 1980s, Bae Kang-hun, a political consultant, told AFP.
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