Jollibee Foods Corporation is investing in Taiwan-based Tien Hsia Sheng Co., Ltd., the company behind popular soup chain Moon Moon Food. This acquisition is aimed at strengthening Milksha's position in the Taiwanese tea market and expanding Jollibee's global presence.
Moon Moon Food is popular in Taiwan , with Jollibee noting it is a 'leading brand in Chinese wellness soups'
“This strategic move reinforces Milksha’s position as a leader in the Tea segment in Taiwan by accretively integrating Moon Moon Food’s resources and complementary offerings to enhance ability to meet evolving customer needs, further strengthening scale, valuation and expanding consumer base of Milksha,” Jollibee said in a disclosure to the stock exchange on Monday, January 6.
Jollibee Acquisition Moon Moon Food Taiwan Milksha
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