LOS ANGELES — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has been a blank white silhouette of a player flanked by panels of blue and red.
The designers didn’t explicitly cite Jerry West as the template at the time, and the NBA has never definitively acknowledged that it’s him on their brand.For those 5 1/2 decades, the NBA’s logo has been a blank white silhouette of a player flanked by panels of blue and red. The player is dynamically dribbling a ball upcourt, seemingly ready to drive or to pass with flair.
He was an ideal choice for the centerpiece of a logo created by brand consultant Alan Siegel and his partner, Bob Gale, who took about an hour to design it using a Sport Magazine photo of West taken by Wen Roberts. The designers didn’t explicitly cite West as their template at the time, and the NBA has never definitively acknowledged that it’s West on their brand, understandably not wanting to center its image on just one player.
In an interview with ESPN in 2017, West said he would be happy if the NBA took him out of the logo — if indeed he was actually the player in it, West said. Irving’s post was met with supportive comments by Bryant’s widow, Vanessa Bryant, along with players Stephen Jackson and LaMelo Ball.
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