Defining the News
Beautéderm CEO and President Rhea Anicoche Tan with Beautéderm’s newest brand ambassador Jennylyn MercadoDid you know that actress Jennylyn Mercado has been dealing with autoimmune conditions that cause scaly patches on her skin and a chronic condition leading to persistent facial redness, visible blood vessels, and acne-like bumps?
“I have very sensitive skin. Although people don’t always see it, I sometimes have numerous red patches on my face. I manage my rosacea and psoriasis with medication and creams, but I had no reactions to the serums from Beautéderm and felt I was glowing,” she said, referring to the products she is endorsing.
Beautéderm CEO and President Rhea Anicoche Tan expressed her satisfaction with having Jennylyn as a brand ambassador. Tan emphasized the importance of having endorsers who genuinely use and believe in the products, as the skincare market is discerning and values authenticity. At the event, Jennylyn was announced as the new face of Beautéderm, joining a roster of A-list celebrities endorsing the brand, which is celebrating its 15th year in business. She will officially represent Beautéderm’s premium face serums: Cristaux Retinol , Cristaux Vitamin C , and Cristaux Hydra-Beauty .
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