There’s nothing a new mother likes more than being told how to please her husband – right? A Japanese city learned the hard way this week how very wrong they were, after prompting national outrage over flyers that tried to do just that.
A Japanese city learned the hard way this week how very wrong they were, after prompting national outrage over flyers that tried to do just that.
“The important thing is to understand each others’ differences and divide roles well,” it added, before stating that husbands and new fathers like to be thanked for carrying out basic tasks such as washing the dishes, changing diapers, and holding their child. Local media reports this week drew attention to the flyers, with social media promptly erupting in anger and disbelief.
The city’s mayor, Yukihiro Hiratani, published an apology on the local government website on Tuesday, saying the flyers “were not in line with the sentiments of pregnant women, childbearing mothers, and others involved in child rearing, and caused unpleasant feelings for many people.” The flyers, and the public survey it was based on, “mean that this is what men really think,” one person wrote on X. “Most men think that childcare is someone else’s business, wives are supposed to do the housework, don’t neglect looking after their husbands, don’t upset their husbands … You’d better not get married.”
Meanwhile, structural issues still prevent many working men and women from balancing careers with family life, with mothers often sacrificing their jobs to care for their children.
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