Japan's Panasonic to end contract with IOC

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Japan's Panasonic to end contract with IOC
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TOKYO — Olympic sponsor Panasonic is terminating its contract with the International Olympic Committee (IOC) at the end of the year, the company said in a statement on Tuesday.

TOKYO — Olympic sponsor Panasonic is terminating its contract with the International Olympic Committee at the end of the year, the company said in a statement on Tuesday. Panasonic is one of 15 companies that are so-called TOP sponsors for the IOC . It is not known the value of the Panasonic sponsorship, but sponsors contribute more than $2 billion in a four-year cycle to the IOC .In a statement, Panasonic said it became an IOC sponsor in 1987 and expanded to the Paralympics in 2014.

It included four Olympics beginning with the Pyeongchang 2018 Winter Games in South Korea and ran through the just-completed Paris Olympics and Paralympics.Reports in Japan suggest Toyota may keep its Paralympic Olympic sponsorship.The IOC TOP sponsors are: ABInBev, Airbnb, Alibaba, Allianz, Atos, Bridgestone, Coca-Cola, Deloitte, Intel, Omega, Panasonic, P&G, Samsung, Toyoto and Visa.

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Panasonic To End Contract With IOC

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