Defining the News
Kitakyushu, Japan—As Japan plays host to a record influx of tourists, one of the country’s more private attractions — the high-tech toilet — is becoming a must-have in luxury bathrooms worldwide.
Japanese company TOTO, which pioneered the electric bidets it claims have sparked “a global revolution from wiping to washing”, says overseas revenue for toilets has roughly doubled from 100 billion yen in 2012. When people first learn how the toilets’ water jets work, with pressure and temperature controls, “there’s an image that it’s not pleasant”.“After a while, most users can’t live without it.”
But with more people in the market for a squeaky clean bum, US competitors are challenging TOTO and its Japanese rivals such as Panasonic and LIXIL for their throne.
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