But perceptions have begun to change, with anime and other hobby subcultures gaining a new mainstream acceptance in Japan.
For him and other owners around Japan, plastering cartoon pictures all over their vehicles is just another way of paying homage to their two-dimensional true loves.
“It’s the character that I like, and that’s all that matters,” he said, holding an umbrella to keep the rain off his defiantly unfashionable mullet. Itasha owners can spend thousands of dollars pimping their rides with huge vinyl stickers, turning their cars, motorbikes or even caravans into a canvas.
Owners also get together for events such as Itasha Tengoku, an annual show held in Tokyo that features up to 1,000 vehicles.
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