For some car owners around Japan, plastering cartoon pictures all over their vehicles is just another way of paying homage to their two-dimensional true loves.
TOKYO, April 25, 2023 : Yosuke Takahata doesn't care what people think of his"itasha" car, which has his favourite anime character -- a sexy, red-eyed horse-woman -- emblazoned across both sides.
It's all the same for Takahata, a 31-year-old car shop employee, for whom looking cool is not the point. Itasha owners can spend thousands of dollars pimping their rides with huge vinyl stickers, turning their cars, motorbikes or even caravans into a canvas. The cars on display are a riot of colour and imagination, upstaging even the neon wigs and outlandish costumes of the visitors who come dressed in cosplay.
Some owners save money by sending their designs to a printing company and applying the stickers themselves, but most take their cars to a specialist shop.
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