‘It’s Showtime’ tramples ‘Eat Bulaga’ in GMA debut

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Comedian Vice Ganda celebrated his birthday through a massive performance during the noontime show’s premiere on GMA NetworkIt’s Showtime made a successful return to noontime television on GMA Network last Saturday , becoming the most-watched show in the timeslot across both television and online platforms.

The premiere episode, which coincided with Vice Ganda’s birthday celebration, garnered a combined TV rating of 11.3 percent across GMA, GTV, A2Z, and Kapamilya Channel according to Kantar Media. This dwarfs the 3.6 percent combined rating achieved by Eat Bulaga. Nielsen Philippines’ NUTAM People Ratings further solidified It’s Showtime’s dominance, with a combined rating of 9.6 percent across the same channels compared to its rival’s 4.4 percent.

Online, the show smashed records with a peak concurrent viewership of 524,294 across various ABS-CBN and GMA social media platforms during its GMA premiere. The electrifying opening number and the “Expecially For You” segment featuring Miss Universe Philippines 2023 Michelle Dee fueled massive social media buzz, propelling the show and its hosts to trending topics globally.

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