LINGAYEN, Pangasinan—The Provincial Government of Pangasinan is calling for more hospitality investments to bridge the gap between the volume of arrival and length of stay of tourists in the province.
In his second State of the Province Address 2024 during the 444th foundation anniversary of Pangasinan held at the Capitol Complex last April 5, Pangasinan Governor Ramon V. Guico III reported that tourist arrivals in the province aggregated to 9,065,577 in 2023, or 51.78 percent higher than 5,972,629 recorded in 2022.
Challenged by the disparity between the arrival and stay of guests, the governor urged hospitality industry players to invest in branded hotels to cater to the growing number of tourists coming in to Pangasinan. “That’s ambitious, but it makes sense to put it in the Capitol because this is the center of the province—one of the biggest in the country. And, then, the connectivity is there via our PLEX . So we have to put up more convention centers and meeting halls. MICE industry is something that we have to look into,” he said.
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