A $US50,000 New York Times ad, anti-Murdoch merchandise and articles ‘that will set Twitter on fire’ were all hoped to drive new subscription sign-ups.
owner Private Media created a campaign with political strategy firm Populares that would capitalise on the threat of legal action from Lachlan Murdoch to drive subscriptions to the news website.
Mr Murdoch’s lawyers now argue those six weeks were used to write a “Lachlan Murdoch Campaign” with an explicit goal to drive subscriptions and revenue., was filed after Mr Murdoch’s team decided it wanted to include the republished article as well as the initial June piece in its defamation case. Mr Murdoch’s legal team declined to comment further.
Mr Bradley introduced Populares to Mr Beecher, who asked them for the best “campaign approach” to write about Mr Murdoch.
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