With the emergence of new technologies, new public consumption habits, and other uncertainties, the advertising landscape has been evolving at an unprecedented speed. Know more:
With the emergence of new technologies, new public consumption habits, and other uncertainties, the advertising landscape has been evolving at an unprecedented speed.
Today, United Neon still banks on their innovative spirit to sustain and thrive in the creative space and has even dedicated a new in-house Innovation Division to keep fresh ideas flowing. A solid testament to their trailblazing innovation is the award-winning and the Philippines’ first ever Naked-Eye 3D LED billboard which continues to draw crowds in its BGC location.
“Engagement is the name of the game now because the average consumer is already exposed to so many types of media 24/7. We’re constantly thinking about new ways to help brands catch the attention of the people that they want to talk to so that they can tell their stories,” he added. “In my view, we’re just beginning to see some new and daring ideas being executed in the advertising space. I believe that over the next five years, we’ll see even more brands release creative campaigns that really draw the eyes of people in partnership with creative agencies and media owners,” Lim said.
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