In violation of Indonesian food and drug regulations, these deepfakes disparage medical professionals and advise patients to stop taking prescribed medications while exaggerating claims of efficacy of herbal supplements
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In 2023, Tempo’s Cek Fakta team debunked only four deepfakes. In 2024, this number jumped to 43. Most are health-related. This sharp growth highlights a concerning trend in the use of deepfake technology for promoting health-related claims within just one year. These fakes capitalize on the credibility of trusted figures like Terawan, manipulating their likenesses to sell fraudulent or falsely advertised health products.
Of these personalities, however, it is Terawan — a retired lieutenant general from the Indonesian Army — who has become one of the most frequently impersonated individuals in a wave of deepfake videos circulating across Indonesian social media platforms. These videos often feature his image promoting everything — from arthritis cures to treatments for hypertension and diabetes — conditions that disproportionately affect older adults like my mother.
To get a sense of the extent of boosted promotional content that use deepfakes, this author reviewed data collated from Meta’s Ads Library from October 30 to November 18, 2024, and manually identified each content type. SERIOUS DISEASES. Graph sourced from the website of the World Health Organization shows that diabetes and hypertensive heart diseases are among leading causes of death in IndonesiaThe consequences of these deepfake advertisements could be serious. Not only do they alienate people from conventional medical treatment, they also shake the confidence of patients who have been routinely treated. or traditional herbal medicines.
“This lack of control can lead to various negative effects, including complications that affect all organs in the body,” he said. Irregular blood sugar levels can have severe consequences. It is crucial to take prescribed diabetes medications regularly and as directed to maintain proper blood sugar control and avoid detrimental side effects.
“Corrupt pharmacists and cardiologists will despise me for this revelation,” the fake Dr. Terawan said in the video. The video went on to discuss a “cure” that will supposedly “permanently normalize” patients’ blood pressure “within 17 days — no dietary restrictions or exercise needed.” The other regulation, Regulation BPOM No. 6 of 2021, concerns the Supervision of Advertising of Processed Food, and regulates the advertising of processed food.
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