The lawsuit filed against former CEO Min Hee-jin of ADOR, which manages K-pop group NewJeans, will start in January.
The lawsuit filed against former CEO Min Hee-jin of ADOR, which manages K-pop group NewJeans, will start in January.
Belift Lab stated that the branding strategy and concept for ILLIT were finalized and shared internally on July 21, 2023. The plan for NewJeans was sent on Aug. 28, 2023, it added. Besides the lawsuit, Belift Lab filed a complaint for obstruction of business and defamation against Min Hee-jin, stating that "Min Hee-jin sacrificed an innocent rookie group for her own personal gain."
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