The Vancouver\u002Dborn fashion company founded by Brian Hill in 1984 has successfully tapped into the social media, influencer generation.
The Vancouver-born fashion company founded by Brian Hill in 1984 and now run by long-time employee Jennifer Wong, has developed somewhat of a cult following, particularly over the last decade, successfully tapping into the social media, influencer generation.Start planning for your weekend with expert recommendations from our team of writers on what to cook, where to dine, and the perfect wine pairing delivered straight to your inbox on Thursday at noon.
Retail watcher Liza Amlani attributes Aritzia’s success firstly to product assortment, which has allowed it to become a go-to spot for workwear, clothes to go out in and casual wear. The founder of Retail Strategy Group said the company’s use of consumer insights to inform both the items it stocks and its customer service strategy, has also given it an edge.Article content
The company is also in the process of expanding some of its already-existing stores, like its Yorkdale Mall location in Toronto. It is adding more space and its A-OK cafe as it looks to enhance the in-store shopping experience. Prior to the pandemic, Jacobson took her students to the company’s headquarters, which she said they identified as one of the top Canadian retailers they wanted to learn about the most.
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