How Aritzia maintains momentum in a complex retail landscape
As a result, Aritzia has been able to carve out a unique spot for itself in the retail market between luxury fashion and fast-fashion, catering largely to the middle class and upper-middle class consumer.
Aritzia currently has 112 stores, 68 in Canada and 44 in the U.S., with plans to open eight to 10 new locations within the fiscal year. All but one will be in the U.S.Caution should be on the table this Thanksgiving as new COVID variants swirl: experts She believes Aritzia has established itself as a brand people can relate to, thanks in part to its digital and influencer strategy, something that has significantly boosted its reach in the U.S.
Going into Wednesday, Stifel analyst Martin Landry said in a note to clients that he does not expect to see any softening demand, given Aritzia’s target market.
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