How to design a menu that drives profits. | via FnBReport
Much like a crystal ball, menus give customers a good idea of what the restaurant is about. The decor might tip them off about the kind of cuisine served, but it is essentially the rundown of dishes that will begin to work up customers’ appetites. In the same way that the ambience might draw people closer and encourage inquiries, it is the menu that will eventually have them hooked and lured in.
Menu design should not be an afterthought, as it is one of the most crucial components of an establishment The case of the 100-dish menu Others factors in menu engineering are design, positioning, descriptions, and the use of code, pictures, font color, and font size—elements that define the restaurant’s identity. Menu design should not be an afterthought, as it is one of the most crucial components of an establishment.
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