Defining the News
ULTIMATE TITO. TV and social media personality Mikee Reyes is known for being a content creator alongside his girlfriend CK de LeonThe digital space is increasingly saturated with content; thus, standing out requires more than just talent – it demands authenticity, relatability, and a bit of luck.
“With the right set of products and through my content, I want men to feel cool and confident about taking care of themselves.” “We appreciate it when people tell me stories that they bought something because they saw me wearing it. Those are heartwarming stories,” he added. “I entered the content creation space at the right time during the pandemic. I never thought that I would be a content creator. I was a basketball player and a fitness instructor, but even back then,“I was just lucky that I got the ‘titos market.’ I always enjoy interacting with people,” Tito Mikee went on.
Watsons Philippines SAVP of Marketing, PR, and Sustainability Sharon Decapia talks about the brand’s aim to normalize self-care and healthy living for men “It’s our second year, and I’m happy that it even won an award,” he said alluding to the campaign’s Silver Award in the prestigious 59th Anvil Awards.
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