Tammy Hembrow, 28, started her business empire with $400 and plenty of ambition. She reveals the secrets to her success the How I Made It podcast. Listen for free.
building a profile through social media has given her a platform to launch her various businesses, including fitness app Tammy Fit and clothing brand Saski Collection.
It was while studying that she’d post pictures of herself exercising on Instagram, which had only been around a couple of years when she was posting in 2012. Then, at 19, she fell pregnant. She was told her life was ruined.Tammy Hembrow built up her fitness empire over 10 years from an initial $400 investment.Hembrow had other ideas. She posted her pregnancy and fitness journey on Instagram and more followers flocked. She now earns millions each year endorsing brands on social media.
“My initial investment was about $400 I spent with someone to illustrate the exercises on the programs I was making,” she says. “It was a supplier, someone we were paying to do something for the app, and they sort of just took advantage of us.”She now takes precautions. “A lot of people look at me and think this young blonde girl, like she doesn’t know anything,” she says.
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