Defining the News
Eslite founder Eduardo Cobankiat praised actress Sanya Lopez not only for her beauty but also for her kindness and charisma. The entrepreneur said he had seen something in the actress even before she became one of the prized stars of her mother network.
Since 2019, Eslite has maintained Lopez as its sole endorser. Cobankiat explained, “She is simple and kind, which is why we continue to work with her. As she gained fame, she brought the brand along with her.” Currently, Eslite is available online. Cobankiat noted that the brand shifted from physical stores to online sales due to decreased foot traffic during the pandemic and the product’s two-year shelf life.
Cobankiat also serves as co-chairman of the public information committee for the Federation of Filipino-Chinese Chambers of Commerce and Industry, Inc. .
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