Gymnastics asks its most promising athletes to give everything. Now the LSU star is repurposing herself into the lucrative main event
Despite the debatable intentions of some of her followers, Dunne knows they help keep the money flowing in. She
frequently engages with her fans – posing for selfies or replying to their comments – and does not seem to tire of doing so. She told basketball stars, two other college stars who have made a fortune away from their athletic careers and the hosts of the Twin Talk podcast, that she is taking courses in marketing to round out her undergraduate degree in interdisciplinary studies.
The fantasy that Dunne has cultivated is by no means quirky or even refreshing. She’s cute, she’s sexy, she’s down to whatever … we get it. But for Dunne, a basic online persona is also a platinum parachute, one capable ofand that has a long history of fortifying impossible ideals. Gymnastics, a sport where there’s an ocean of difference between a score of a 9.8 and a 9.7, has always been about chasing perfection. At its highest level, gymnastics asks its most promising athletes to give everything – exposure to injuries, truncated childhoods and slapdash educations be damned. The best possible outcome is to avoid fractured bones and, collect a bucket of medals, and retire before most of your childhood classmates have even embarked on their professional careers.
Dunne is focused on sticking a new kind of landing. She is leveraging her hard-won popularity and repurposing her very self into the main event.
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