The case involving the beauty influencer Mariana Vishegirskaya is just one example of how Meta’s content policies and enforcement mechanisms have enabled pro-Russian propaganda during the Ukraine invasion. READ:
The bombardment killed at least three people, including a child, Ukraine’s President Volodymyr Zelenskyy said publicly. Images of bloodied, heavily pregnant women fleeing through the rubble, their hands cradling their bellies, sparked immediate outrage worldwide.
Swarms of comments accusing the influencer of duplicity and being an actress appeared underneath old Instagram posts of her posed with tubes of makeup, the moderators said. Meta policy chief Nick Clegg separately told reporters on Wednesday that the company was considering new steps to address misinformation and hoaxes from Russian government pages, without elaborating.
It later said it had pulled down another Russia-based network that was falsely reporting people for violations like hate speech or bullying, while beating back attempts by previously disabled networks to return to the platform. The changes became a flashpoint for Meta as it navigated pressures both inside the company and from Moscow, which opened a criminal case into the firm after a March 10 Reuters report made the carve-outs public. Russia also banned Facebook and Instagram inside its borders, with a court accusing Meta of “extremist activity.”
The shifting guidance over Ukraine has generated confusion and frustration for moderators, who say they have 90 seconds on average to decide whether a given post violates policy, as first reported by the New York Times. Reuters independently confirmed such frustrations with three moderators. Inside the company, writing on an internal social platform, some Meta employees expressed frustration that Facebook was allowing Ukrainians to make statements that would have been deemed out of bounds for users posting about previous conflicts in the Middle East and other parts of the world, according to copies of the messages viewed by Reuters.
Posts that explicitly alleged that the bombing was staged were eligible for removal, but comments such as “you’re such a good actress” were considered too vague and had to stay up, even when the subtext was clear, they said.
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