A conservative commentator once advised him to "shut up and dribble," but basketball legend LeBron James is bringing star power to a voter mobilization movement as concerns over disenfranchisement swe
A conservative commentator once advised him to "shut up and dribble," but basketball legend LeBron James is bringing star power to a voter mobilization movement as concerns over disenfranchisement swell ahead of November's presidential election.
Basketball colleagues Trae Yong and Jalen Rose, football player Alvin Kamara, and actor/comedian Kevin Hart are among those who will help James with outreach in places like Georgia, Michigan, Wisconsin and Florida. James said the group aims to combat apathy among younger blacks, who showed a drop-off in turnout in 2016 compared with 2012, but also will alert minority voters to efforts to keep them from the polls.
The general effort is a priority for congressional Democrats too. House Speaker Nancy Pelosi said it was imperative to "inoculate" communities against an erosion of voting rights.In today's online age, James's massive social media reach -- he has more than 135 million followers across Twitter, Instagram and Facebook -- will serve as a powerful platform for mobilizing minority groups.
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