How deep is your fake: The use of deepfakes in elections

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How deep is your fake: The use of deepfakes in elections
Dominic LigotDeep FakeEleksyon 2025
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Deepfakes have emerged as a potent tool with the capacity to distort reality in unprecedented ways. The term deepfake is a combination of “deep learning” and “fake media”.This technology, which employs advanced artificial intelligence to create hyper-realistic fake videos and audio, has profound implications for many sectors, but none more critical than the democratic process itself.

By harvesting data from millions of Facebook users without their consent, Cambridge Analytica was able to create highly personalized political advertisements. This strategy played a significant role in influencing voter behavior during the 2016 US elections, underscoring the profound effects of targeted digital manipulation.Combating the deepfake menaceAddressing the threat posed by deepfakes requires a multi-faceted approach.Firstly, technological solutions are paramount.

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Dominic Ligot Deep Fake Eleksyon 2025 Artificial Intelligence Fake News Technology Disinformation

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