DIGITAL transformation is a critical driver of business growth, but navigating it isn't always easy. At the Adobe Summit, I spoke with Jeremy Willmott, senior director of Adobe's Digital Strategy Group in the APAC region, to explore how Adobe is helping businesses embrace this shift.
DIGITAL transformation is a critical driver of business growth, but navigating it isn't always easy. At the Adobe Summit, I spoke with Jeremy Willmott, senior director of Adobe's Digital Strategy Group in the APAC region, to explore how Adobe is helping businesses embrace this shift. Central to this effort is Adobe's new Agentic AI — AI-powered tools designed to act as collaborative teammates, automating high-value marketing tasks so teams can focus on strategy and creativity.
Another major challenge is using AI responsibly. With evolving regulations and growing privacy concerns, businesses must consider not just what AI can do — but how it's done. 'At Adobe, we focus on accountability, responsibility, and transparency. All of our AI goes through rigorous ethics protocols and is built for specific marketing use cases,' Willmott explained.
Adobe's Agentic AI Transforms Marketing
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