Popular linen homeware outfit, Flax Home, launches a new brand identity along with a catchy new name. Co\u002Dfounder Oana Papuc tells us more.
Q: How has the brand evolved since 2018?Our brand started out very small. We were really only intending on bringing a small batch of our favourite linen bedding to a select group of family and friends. Our initial product quickly gained a cult following status . We were able to expand both our core bedding line as well as add new product categories .
Making room in your life for rest is what inspires us to create products that give our customers exactly that. But we know that rest feels and means different things to everyone. Because everyone is unique. We wanted a unique name that reflects us and makes us different. Like rest, a name is something we needed to make for ourselves. So we created the name Wilet. To us, it feels soft, effortless, soothing and sophisticated.Article content.
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