Catering to this growing demand, HOKA opened not just one but two more stores in the Philippines last March 14—located at One Ayala Mall in Makati City and GH Mall in San Juan City.
HOKA's two new stores in the Philippines are located at One Ayala Mall in Makati City and GH Mall in San Juan CityMANILA, Philippines — Without the need for gym membership and equipment, many Filipinos are now discovering running as an accessible way to stay fit and active.
Here in the Philippines, the brand has long been followed by hardcore runners. But since the opening of its first concept store at Ayala Malls Manila Bay last February 2023, more and more Filipinos are becoming aware of this global brand. “HOKA as a brand has been in the Philippines for around two years. We’ve opened our first two stores last year, one in February at Ayala Malls Manila Bay and the other one at SM Aura late last year. These are the third and fourth stores in the Philippines.
In terms of the shopping experience, HOKA boasts of its specialized features such as In-Store Treadmill Testing, Secure Lockers and SafeSize, an advanced foot scanning system. Nino Priambodo, Southeast Asia brand marketing general manager of distributor MAP Active; host and running enthusiast Eri Neeman with RunRio Events founder, marathoner and running coach Rio de la Cruz To further reach more Filipinos, HOKA for the first time has sponsored the Trilogy Run Asia, founded in the country in 2010 by running coach, celebrity runner and marathoner Rio de la Cruz.
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